What comes to mind when you think of the word "waste?" I'd wager a ten spot it wasn't something pleasant. Rather, something to be pushed to the curb, rinsed down the drain, or thrown into a hole in the ground and buried. Even the sterile waste from technology projects has a high "ick" factor. If Josef Oehmen and Eric Rebentisch of MIT’s Lean Advancement Institute put the amount of time, money, and resource wasted in corporate product development at 77%, how can there be anything good about waste?

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